Knowing When to Grit, and When to Quit
- Wix Partner Support
- Dec 31
- 5 min read
You've been there. Staring at your career, your relationship, or that project that's been draining your soul for months. Everyone keeps telling you to "push through" and "stick with it." But what if the real problem isn't that you lack grit? What if you actually have too much of it?
Here's something that might surprise you: most professionals over 25 are actually too gritty. We stick with things way past their expiration date, clinging to situations that stopped serving us long ago. The skill we really need isn't more persistence, it's knowing when to walk away.
The Real Problem: We're Afraid to Quit
Let's be honest about what's really happening here. Quitting feels like failure. It feels like giving up. It feels like admitting we made the wrong choice, and that's terrifying when your identity is wrapped up in being successful, competent, and "someone who follows through."
But here's the truth: staying in the wrong situation isn't noble. It's not virtuous. It's just expensive.
When you remain stuck in something that isn't working, whether it's a job that's burning you out, a relationship that's become toxic, or a business venture that's going nowhere, you're not just failing to move forward. You're actively preventing yourself from switching to something that could actually fulfill you.

The Cognitive Traps That Keep Us Stuck
Your brain is working against you when it comes to quitting decisions. Several psychological biases make it incredibly difficult to walk away, even when logic says you should:
Sunk cost fallacy makes you think, "But I've already invested so much time/money/energy into this." The truth? That investment is gone whether you stay or go. The only question that matters is: what's the best path forward from here?
Status quo bias whispers, "The devil you know is better than the devil you don't." Your current dissatisfaction feels safer than the uncertainty of change, even when that uncertainty could lead to something amazing.
Loss aversion makes you focus intensely on what you might lose by quitting while downplaying what you could gain. You catastrophize about the risks of leaving while minimizing the ongoing cost of staying.
Identity entanglement happens when your job, relationship, or project becomes so central to how you see yourself that walking away feels like losing who you are. "I'm a therapist" becomes "If I leave therapy, who am I?"
The result? You wait until things become undeniably terrible before you finally give yourself permission to quit. But by then, you're already deep in crisis mode.
A Framework for Better Quitting Decisions
Instead of relying on gut feelings or endless rumination, try this three-step approach developed by decision scientist Annie Duke:
Step 1: Set Your Deadline
Ask yourself: "How long am I okay with this situation staying exactly as it is?"
Not how long you're willing to hope it might get better. How long you're willing to accept the status quo. Set a concrete date, maybe it's three months, maybe it's a year. Write it down.
This forces you out of the limbo of indefinite tolerance and creates a decision point where you'll honestly reassess.
Step 2: Engage in Mental Time Travel
Picture yourself at that deadline date. Now imagine two scenarios:
The good version: What would meaningful improvement actually look like? Be specific. If it's your job, what concrete changes would need to happen? New responsibilities? Different management? Clear promotion path? If it's a relationship, what specific behaviors would change?
The bad version: What would confirm it's time to leave? What warning signs would make the decision obvious?
These become your "kill criteria": observable benchmarks that remove emotion from the future decision.

Step 3: Estimate the Probability
Here's the crucial part: honestly assess the likelihood that the good version will actually happen.
When people work through this exercise, they often discover something uncomfortable: meaningful improvement is highly unlikely or virtually impossible. The systems, people, or circumstances that created the current situation are still in place. Why would the outcome be different?
Making these scenarios explicit usually makes the right choice much clearer.
Why Timing Matters More Than You Think
The conventional wisdom says to stick it out until you're absolutely certain it won't work. But this is backwards. By the time you're certain, you've already wasted months or years in a situation that wasn't serving you.
Smart quitting means leaving before you reach rock bottom. It means trusting your assessment that the probability of meaningful improvement is low, even if you can't be 100% certain.
Think of it this way: every day you spend in the wrong situation is a day you're not spending building something better. The opportunity cost isn't just about what you're missing: it's about the momentum and progress you could be gaining elsewhere.
Making Quitting Easier
Beyond the framework, you can reduce the psychological barriers that make quitting so difficult:
Front-load the hard stuff. If you're evaluating whether to continue with something, tackle the most challenging aspects first. This helps you understand whether it's genuinely worthwhile before you've invested too much to walk away comfortably.
Get outside perspective. Talk to trusted friends or mentors who can help you see past your emotional investment. Sometimes you need permission from others to give yourself permission to quit.
Separate your identity from your situation. You are not your job. You are not this project. You are not even this relationship. You're a complex person with multiple facets, and walking away from one thing doesn't diminish your worth or capabilities.
Reframe quitting as course correction. Instead of seeing it as failure, view it as gathering information about what works and what doesn't. Every "quit" gets you closer to finding the right fit.

The Permission You've Been Waiting For
Here's what no one tells you: most of the time, when you're wondering whether you should quit, you already know the answer. You're just looking for permission to trust your instincts.
You have that permission. You've always had it.
You don't need to wait until you're absolutely miserable. You don't need to give it "just a little more time" if you've already given it plenty. You don't need to justify your decision to people who aren't living your life.
Your Next Step
If something in your life has been nagging at you: if you've been wondering whether it's time to make a change: don't wait for perfect clarity. Use the framework. Set your deadline. Envision your scenarios. Estimate the probabilities.
Trust what you find.
The goal isn't to become someone who gives up easily. It's to become someone who makes conscious, strategic decisions about where to invest your limited time and energy. Someone who quits the wrong things quickly so they can commit more fully to the right things.
Sometimes the most courageous thing you can do isn't to persist. It's to stop, reassess, and choose a different path.
You deserve a life that energizes you rather than drains you. Sometimes getting there means knowing when to grit. And sometimes it means knowing when to quit.
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